Sales & Marketing Executive

A solar marketing and sales job description includes lead generation, customer education, proposal development, and closing deals. Responsibilities range from individual sales roles to management, involving market analysis, creating marketing campaigns, building sales teams, and nurturing client relationships. The job requires knowledge of solar products, excellent communication skills, and the ability to understand and address customer needs and energy requirements. Key responsibilities • Sales: o Generate leads through various channels, including cold calls, networking, referrals, and online platforms. o Educate customers on solar products, services, and installation processes. o Conduct site assessments to understand client energy needs and budgets. o Develop and present customized proposals and quotes. o Negotiate contracts and close sales. o Provide post-sales support and maintain customer relationships. • Marketing: o Develop and implement marketing strategies to promote solar products. o Conduct market research and analysis to identify trends and opportunities. o Manage digital marketing campaigns (SEO, SEM, social media). o Create content for marketing materials like blogs, newsletters, and brochures. o Organize promotional events and trade shows. o Build and maintain brand awareness.