Content Writer & Copywriter

Key

Responsibilities1.

Narrative Design & Brand Voice·        Develop and maintain a consistent brand voice across all platforms.

·        Ensure our company communicates with clarity, personality, and authority — not like a generic corporation.

·        Create messaging frameworks aligned with company positioning and target audience.

2.

High-Conversion Landing Pages·        Collaborate with SEO specialists to convert search traffic into qualified leads.

·        Write persuasive headlines, compelling subheadings, and strong Call-to-Actions (CTAs).

·        Optimize landing page copy to improve conversions and reduce bounce rates.

3.

Lead Magnet Creation·        Develop high-value whitepapers, e-books, guides, and checklists.

·        Create compelling gated content that encourages users to exchange contact details.

·        Align lead magnets with the overall sales funnel strategy.

4.

Email Marketing Architecture·        Write automated email sequences, including:

o   Welcome sequences

o   Nurturing sequences

o   Re-engagement campaigns

·        Draft engaging newsletters to build long-term audience relationships.

·        Improve open rates, click-through rates, and engagement metrics.

5.

Social Proof & Case Studies·        Interview early customers and clients.

·        Transform success stories into powerful case studies.

·        Integrate testimonials and trust-building content into marketing campaigns.

6. Ad

Copywriting·        Craft short, high-impact copy for:

o   Google Ads

o   Meta Ads (Facebook & Instagram)

o   LinkedIn Ads

·        Maintain high Click-Through Rate (CTR) through strong hooks and persuasive messaging.

·        Continuously test and optimize ad copy for performance.