Digital Marketing Manager

Job Summary  

We are seeking a highly motivated and strategic Digital Marketing Manager to lead and execute our marketing initiatives. The ideal candidate will be responsible for developing marketing strategies, managing campaigns, analyzing market trends, and driving brand growth. This role involves both digital and traditional marketing methods to increase customer engagement, brand awareness, and revenue generation.

Key Responsibilities: 

1. Strategy Development:

Develop and execute comprehensive marketing plans that align with company goals and drive both 

short-term and long-term success.

2. Campaign Management:

Lead the creation and implementation of multi-channel marketing campaigns (digital, print, social, 

email, events, etc.) that generate leads, enhance customer engagement, and improve conversion rates.

3. Market Research & Analysis:

Conduct market research to understand customer needs, industry trends, and competitive landscape. 

Utilize insights to inform strategic decisions and optimize campaign effectiveness.

4. Brand Positioning & Messaging:

Define and maintain the company’s brand voice and ensure consistent messaging across all marketing 

channels. Refine positioning to ensure it resonates with target audiences.

5. Team Collaboration:

Work closely with cross-functional teams, including sales, product, and customer service, to ensure 

alignment between marketing initiatives and business objectives.

6. Content Creation & Management:

Oversee the creation of high-quality content (articles, blog posts, social media content, etc.) to support 

marketing campaigns, ensuring it aligns with the brand’s voice and attracts the target audience.

7. Budget Management:

Manage the marketing budget effectively, ensuring that all initiatives are cost-efficient while achieving 

measurable results.

8. Performance Tracking & Reporting:

Monitor and evaluate campaign performance using analytics tools. Provide regular reports to senior 

management on key performance indicators (KPIs), ROI, and insights for optimization.

9. Digital Marketing:

Manage online presence and digital marketing strategies, including SEO, SEM, email marketing, social 

media marketing, and paid advertising to drive traffic and conversions.

10. Event Management:

Plan and execute events such as webinars, trade shows, product launches, and customer appreciation 

events to increase brand visibility and customer loyalty.

 Qualification & Experience: 

Education: Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's 

degree or professional certifications (such as Google Ads, HubSpot, etc.) is a plus.

Experience: Minimum of 5+ years of experience in marketing, with at least 3 years in a management 

or leadership role. Experience in [industry-specific experience] is preferred.