Digital Marketing Specialist

Digital Marketing Executive – Lead Generation Specialist

WeMee (Corporate Gifting Company)

Location: Near Shaniwar Wada, Pune

Employment Type: Full-Time

Compensation: ₹1.80 LPA – ₹3.60 LPA (₹15,000 – ₹30,000/month) + Performance Incentives

About WeMee

At WeMee, we believe corporate gifting is more than just a transaction — it’s an opportunity to build stronger relationships, create memorable experiences, and celebrate milestones that matter.

We are a fast-growing premium corporate gifting company, trusted by leading businesses across industries for our creative, high-quality, and customized gifting solutions. With innovation at the core and relationships at the heart, WeMee is redefining how brands connect with their employees, partners, and clients.

Why Work With WeMee?

• Performance-Driven Culture: Take full ownership of digital campaigns and drive measurable results.
• Creative Environment: Work with a team that values innovation, ideas, and experimentation.
• Learning & Growth: Continuous opportunities to upskill in ads management, automation, and analytics.
• End-to-End Ownership: Manage campaigns from strategy to execution and optimization.
• Recognition & Rewards: Attractive incentives and growth opportunities based on performance.
• Collaborative Team: Work alongside sales, design, and operations teams to create real impact.

About the Role

We are looking for a Digital Marketing Executive – Lead Generation Specialist who can take full ownership of planning, executing, and optimizing digital marketing campaigns to generate qualified B2B leads for WeMee.

The ideal candidate will be hands-on with Google Ads, LinkedIn Ads, Meta Ads, SEO, and automation tools — ensuring a consistent flow of quality leads while enhancing WeMee’s digital presence and brand credibility.

Key Responsibilities

Lead Generation Strategy & Campaign Ownership

• Plan and execute multi-channel digital campaigns across Google, LinkedIn, Meta (Facebook/Instagram), GMB, SEO, and email marketing.
• Develop and track monthly lead generation plans with clear CPL and conversion targets.
• Target key decision-makers — HR, Admin, Procurement, and Marketing professionals — with customized messaging and offers.
• Manage the complete lead funnel — from awareness to conversion and nurturing.

Paid Advertising (Google, LinkedIn & Meta)

• Create and optimize campaigns across Google Search, Display, YouTube, and Discovery networks.
• Manage LinkedIn Ads to engage corporate decision-makers and generate high-quality leads.
• Execute Meta (Facebook/Instagram) lead and brand awareness campaigns.
• Conduct A/B testing for creatives, keywords, audiences, and CTAs to improve ROI.

LinkedIn Lead Generation & Outreach

• Use LinkedIn Sales Navigator for B2B prospecting and outreach.
• Build and maintain targeted lead lists by industry, role, and region.
• Send personalized connection requests and follow-ups to convert prospects into qualified leads.
• Track outreach performance and optimize response and conversion rates.

Landing Page, Website & Conversion Optimization

• Create and optimize high-performing landing pages with strong CTAs.
• Analyze user behavior and improve conversion touchpoints to reduce drop-offs.
• Optimize website and landing pages for SEO and Google My Business rankings.
• Improve site speed, structure, and content for better lead quality.

Social Media Marketing & Brand Awareness

• Plan and manage organic content across LinkedIn, Instagram, and Facebook.
• Develop creative posts around gifting trends, success stories, and seasonal campaigns.
• Collaborate with designers and video creators to ensure cohesive and engaging brand visuals.
• Track engagement metrics and align organic content with paid ad performance.

Marketing Automation & CRM Integration

• Integrate all lead forms and campaigns with CRM and automation tools.
• Set up automated WhatsApp or email nurturing sequences for faster follow-up.
• Ensure proper lead tagging, assignment, and tracking for seamless sales handoff.

Coordination & Cross-Functional Collaboration

• Collaborate with the sales, design, and operations teams to ensure campaigns are lead-focused.
• Share data insights and performance feedback with management to align on business goals.
• Maintain regular communication across departments for smooth execution.

Reporting, Analytics & Optimization

• Track daily and weekly campaign metrics such as leads, CPL, CTR, and conversions.
• Maintain detailed dashboards and performance reports.
• Optimize ad spend, creatives, and landing pages based on insights.
• Present weekly performance reports with recommendations for improvement.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years of experience in performance marketing or digital lead generation (B2B preferred).
• Expertise in Google Ads, LinkedIn Ads, Meta Ads, SEO, GMB, and analytics tools.
• Proficiency with LinkedIn Sales Navigator and CRM systems.
• Understanding of marketing funnels, automation, and campaign optimization.
• Basic skills in Canva, Photoshop, or video editing for creative coordination.
• Excellent analytical, communication, and presentation skills.
• Self-motivated, result-oriented, and capable of managing campaigns independently.

Preferred:

• Experience with CRM and automation platforms for lead nurturing.
• Prior exposure to corporate gifting, B2B, or service-based marketing.
• Creative mindset to improve visuals, landing pages, and campaign performance.

Key Performance Indicators (KPIs)

• Number of qualified B2B leads generated monthly.
• Cost per Lead (CPL) and lead-to-sale conversion ratio.
• Growth in organic reach and social engagement.
• SEO and GMB ranking improvements.
• Campaign ROI and reporting accuracy.

What Makes This Role Exciting

• Earning Potential: ₹15,000 – ₹30,000/month + incentives based on lead performance.
• Ownership: Manage end-to-end digital marketing strategy with measurable impact.
• Career Growth: Opportunity to advance into Digital Marketing Manager or Growth Specialist roles.
• Creative Freedom: Experiment with new tools, creatives, and campaign strategies.
• Real Impact: Your campaigns will directly contribute to business revenue and brand growth.

How to Apply

📧 Send your resume to: hr.wemee@gmail.com

📞 For queries, call: 96071 26558

Join WeMee — where performance meets creativity, and every campaign you run builds meaningful brand connections.