Job Description:

We are seeking a motivated and skilled Local SEO & GMB Specialist with at least one year of experience to join our digital marketing team. The ideal candidate will be responsible for optimizing and managing local search strategies, including the creation, optimization, and management of Google My Business (GMB) listings to improve our local online visibility and drive traffic to our clients' businesses.

Key Responsibilities:

• Optimize and manage Google My Business (GMB) listings for multiple clients, ensuring accurate business information and consistency across all platforms.
• Develop and implement local SEO strategies to improve search rankings, particularly in local search results.
• Perform keyword research and optimize GMB profiles with targeted local keywords, relevant categories, and engaging descriptions.
• Respond to customer reviews and questions on GMB in a timely and professional manner.
• Monitor local SEO performance using Google Analytics, GMB Insights, and other SEO tools.
• Conduct local competitor analysis and research to stay ahead of industry trends.
• Build and manage citations, local backlinks, and directory listings to boost local search visibility.
• Keep up to date with Google algorithm updates, local SEO best practices, and GMB changes to ensure ongoing optimization.
• Track and report on performance metrics, traffic, and rankings for local SEO campaigns.
• Collaborate with the broader SEO and content team to ensure local SEO aligns with broader digital marketing goals.

Requirements:

• Minimum of 1 year of experience in local SEO and managing Google My Business (GMB) listings.
• Proficient in SEO tools such as Google Analytics, Google Search Console, and SEMrush.
• Strong understanding of local ranking factors, including on-page SEO, citation building, and review management.
• Experience with optimizing business profiles for search visibility and local search traffic.
• Knowledge of citation management tools like BrightLocal, Moz Local, or Whitespark is a plus.
• Excellent analytical, communication, and organizational skills.
• Ability to multitask and manage multiple client GMB profiles.
• Familiarity with local PPC campaigns is a bonus.

Benefits:

• Competitive salary based on experience.
• Opportunities for growth within the digital marketing team.
• Flexible work environment and Health Insurance upto 5 lakhs
• Access to industry-leading tools and resources.
• Ongoing training and professional development.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 1 year (Preferred)
• PPC Campaign Management: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person