We are seeking a dynamic and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. This role requires a combination of creative, strategic, and analytical skills.

Key Responsibilities:

• Develop and execute digital marketing strategies across various channels including SEO, SEM, email marketing, social media, and content marketing.
• Plan and manage digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Oversee the creation and distribution of digital content such as blogs, infographics, videos, and podcasts.
• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize data and analytics to drive decision-making and optimize campaigns for performance.
• Stay up-to-date with the latest trends and best practices in digital marketing and measurement.