Company Overview:

We are a leading manufacturer of high-quality Barcode Printers, Barcode Scanners, Resin Ribbons, and related solutions used across various industries such as retail, logistics, manufacturing, and healthcare. We’re looking for a proactive Sales & Marketing Executive to drive business growth through lead generation, client engagement, and strategic marketing initiatives.

Job Summary:

This is a dual-role position involving direct B2B sales and marketing activities. The ideal candidate will be responsible for generating leads, meeting clients, promoting products, closing deals, and supporting marketing efforts to enhance brand visibility and product awareness in the target market.

Key Responsibilities:

🔹 Sales Responsibilities:

• Identify and approach potential B2B clients across industries.
• Present and promote barcode printers, scanners, and consumables (resin ribbons).
• Generate leads through cold calling, email campaigns, networking, and online channels.
• Conduct client meetings, understand requirements, and offer customized solutions.
• Prepare and send quotations, follow up on proposals, and close deals.
• Maintain strong relationships with existing customers for repeat business and referrals.
• Achieve monthly/quarterly sales targets and report sales performance regularly.

🔹 Marketing Responsibilities:

• Execute product-focused marketing campaigns (online and offline).
• Develop marketing materials – brochures, presentations, emailers, etc.
• Manage digital presence – social media, basic website updates, and listings.
• Conduct competitor and market analysis to identify trends and opportunities.
• Support in organizing trade shows, exhibitions, and promotional events.
• Collaborate with the internal team to align sales goals with marketing activities.