Sales Manager

1. Job Purpose To lead and manage the sales team to achieve revenue targets, ensure excellent customer experience, and implement sales strategies that drive store performance and profitability.

2. Key Responsibilities

A. Sales & Revenue Growth

• Achieve monthly, quarterly, and annual sales targets across branches or assigned stores.
• Develop and execute sales plans and promotional activities.
• Analyze sales data, identify gaps, and take corrective actions.
• Increase store footfall and conversion rate through effective marketing and customer engagement.

B. Team Management

• Recruit, train, and motivate sales staff to deliver strong performance.
• Conduct daily team briefings and performance reviews.
• Monitor attendance, discipline, and grooming standards of sales executives.

C. Customer Service

• Ensure all customers receive prompt and professional service.
• Handle escalated customer complaints and ensure customer satisfaction.
• Implement customer loyalty programs and feedback systems.

D. Inventory & Store Operations

• Coordinate with warehouse and purchase teams for stock availability.
• Maintain adequate inventory levels and ensure visual merchandising standards.
• Prevent stock losses through regular audits and control measures.

E. Reporting & Coordination

• Prepare daily, weekly, and monthly sales reports.
• Coordinate with HR, Finance, and Marketing departments for smooth operations.
• Participate in management meetings to share market insights and sales performance.

3. Skills & Competencies Strong leadership and communication skills

• Excellent negotiation and customer handling ability
• Analytical and data-driven decision-making
• Good knowledge of retail operations and merchandising
• Proficiency in MS Excel / ERP / POS systems

4. Qualifications & Experience Bachelor’s degree in Business, Marketing, or a related field

• 5–8 years of experience in retail sales, with at least 2 years in a managerial role
• Experience in managing multiple outlets preferred

5. Key Performance Indicators (KPIs)Achievement of sales targets

• Customer satisfaction scores
• Employee retention and team productivity
• Stock accuracy and shrinkage control
• Store operational audit results

6. Working Conditions Store-based role with frequent branch visits

• Flexible to work weekends and public holidays
• Long standing hours during peak seasons