Analyst, Marketing Research & Insights

Analyst, Marketing Research & Insights

Marketing Research and Insights Analyst, execute primary and secondary research to inform marketing strategies and product development. Analyze market trends, competitive landscape, and consumer preferences. Translate data into clear insights and recommendations that drive marketing decisions and campaign optimization.

Key Responsibilities and Duties

o  Support Brand Tracker and NPS reporting by refreshing data in reporting template with newest results

o  Support periodic reporting regarding the trust that key audiences have for our company and regarding competitive marketing activity

o  Review data for integrity and accuracy, flagging potential anomalies

o  Identify significant changes in results and diagnose the drivers

o  Respond to ad-hoc data requests with ability to create new views and visualizations to provide initial insights

Required Experience

o  Quantitative and qualitative research methodology

o  Statistical analysis and data interpretation

o  Competitive intelligence and market trend analysis

o  Clear communication of insights to non-technical audiences

Additional Experience

o  Strong analytical and statistical analysis capabilities

o  Data interpretation and storytelling

o  Market segmentation and consumer behavior analysis

o  Stakeholder communication and presentation skills

Required Qualification

• Understanding of Market/Brand Research, Quantitative Survey Analysis and statistical significance testing
• Insight generation and writing
• Marketing and brand research experience
• Extreme attention to detail
• Platform: Proficiency in Excel, PowerPoint, SQL

Educational Requirements

·        University (Degree) Preferred

Work Experience

·        3-5 Years

Career Level

5IC/6IC

Location

Pune (India) / Mumbai (India)

Skills:

_ Advanced Excel and PowerPoint

_Statistical analysis tools (R, Python…)

_Data visualization (Tableau, Power BI…)

_ SQL expertise for data extraction

_Syndicated data sources (Nielsen, Kantar...) exposure preferred

_Survey platforms (Qualtrics, SurveyMonkey…) experience preferred.

Analyst, Business Intelligence & Analytics

Business Intelligence Analyst enhances decision making and promotes an insight driven business culture. The BI Analysts oversee dashboard development, data visualizations, develop system requirements; design, prototype, and test solutions; and support solutions deployments. The BI Analyst also develops frameworks to ensure a consistent design and approach for BI across user community.

Key Responsibilities and Duties

·        Maintain current dashboards and data processes to ensure data is correctly displayed in dashboards

·        Create advanced dashboards and reporting to enable self-serve analytics

·        Measure marketing campaigns and activities within the marketing operations department. This includes building custom analytics and standardization of data from different platforms.

·        Campaign/marketing activity tracking, testing, creating A/B tests, measuring campaign performance, and comparing results to benchmarks

·        Work on various data analytics requests from marketing channel teams regarding their campaigns, presentations for senior management, lead generation programs, etc.

Required Qualification

·        Experience in analyzing marketing performance and comfort querying large data sets

·        Heads-on experience with BI platforms (e.g. Tableau, Domo, Power BI, etc.)

·        Experience working with SQL or other programming languages

Educational Requirements

·        University (Degree) Preferred

Work Experience

·        3-5 Years

Career Level

5IC/6IC

Location

Pune (India) / Mumbai (India)

Skills:

_Strong SQL coding skills

_Advanced Reporting/Visualization (Tableau) skills