Role Overview

We are looking for a dynamic and driven Digital Marketing Manager / Brand Manager to lead the marketing function for our new product launches. This is a hybrid role that combines strategic brand building with hands-on digital execution—both online and offline. You will also be responsible for building and leading a high-performing marketing team under you.

Key Responsibilities

Brand & Marketing Strategy

• Create and implement 360° marketing strategies for new product launches
• Build strong brand positioning aligned with the company’s mission
• Lead end-to-end campaign planning and execution (online + offline)

Digital Marketing

• Manage performance marketing across platforms (Meta, Google)
• Oversee SEO, SEM, email marketing, influencer marketing, and content strategy
• Analyze campaign results and optimize for ROI

Offline Marketing & Field Activation

• Plan and execute BTL activities, events, retail activations, and sampling programs
• Coordinate with distributors, retail partners, and regional field teams
• Monitor brand presence and collect market feedback from the field

Team Building & Leadership

• Hire, train, and lead a growing team of content creators, designers, and marketing executives
• Coordinate with sales, design, R&D, and leadership for seamless brand execution

Key Skills & Qualifications

• MBA in Marketing or a relevant field (preferably from a reputed institute)
• 2+ years of relevant experience in FMCG, Healthcare, or Nutraceutical sectors
• Strong knowledge of digital tools, ad platforms, analytics, and creative direction
• Excellent leadership, communication, and project management skills
• Willingness to travel and manage field marketing when needed

Why Join Us?Be part of an ambitious, mission-driven company scaling fast

• Lead the marketing for new-age healthcare brands from scratch
• Opportunity to grow into a Marketing Head role
• Work with passionate founders and a startup-style culture with high ownership