Key Responsibilities:

• Strategy Development: Create and implement comprehensive digital marketing strategies to enhance our online visibility, drive traffic to our website and generate leads
• Campaign Management: Develop, execute, and manage digital marketing campaigns across various channels, including social media, email, and paid advertising.
• Content Creation: Produce high-quality, engaging content for our website, blogs, social media, and email newsletters to attract and retain patients.
• SEO & SEM: Optimize website content for search engines (SEO) and manage search engine marketing (SEM) campaigns to improve search rankings and ROI.
• Analytics & Reporting: Monitor, analyze, and report on campaign performance using tools like Google Analytics to measure effectiveness and identify areas for improvement.
• Social Media Management: Oversee social media channels, create engaging posts, and interact with our audience to build brand loyalty and drive engagement.
• Email Marketing: Design and manage email marketing campaigns, including newsletters, promotions, and patient follow-ups to drive conversions and patient engagement.
• Market Research: Conduct market research to understand trends, competitors, and patient needs, using insights to inform marketing strategies and tactics.
• Budget Management: Allocate and manage the digital marketing budget effectively to maximize return on investment.

Required Skills and Qualifications:

• Experience: 1+ years of experience in digital marketing, preferably in the healthcare or e-commerce sector.
• Technical Skills: Proficiency in digital marketing tools and platforms, including Google Ads, SEO tools, email marketing software, and social media management tools.
• Analytical Skills: Strong ability to analyze data, generate insights, and make data-driven decisions to optimize marketing efforts.
• Content Creation: Excellent writing and content creation skills, with the ability to craft compelling and persuasive messaging.
• Creativity: Innovative thinking with a passion for developing creative and engaging marketing campaigns.
• Communication: Exceptional verbal and written communication skills to effectively collaborate with team members and engage with patients.
• Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines efficiently.