Digital Marketing Executive

Shambhuraj Khamkar’s Trading Academy (SKTA) is looking for a highly experienced Digital Marketing Executive who can independently plan, execute, optimise, and scale digital marketing campaigns for education, training programs, workshops, webinars, and online courses.

This role is strictly for professionals with hands-on execution experience, not beginners.

•  Key ResponsibilitiesPlan and execute performance marketing campaigns on:
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• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Build and optimise lead-generation funnels for:
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• Webinars
• Workshops
• Online & offline training programs
• Manage SEO, content marketing & landing page optimisation
• Implement and track GA4, Google Tag Manager & Meta Pixel
• Optimise CPL, CPA, ROAS & Conversion Rates
• Execute email, WhatsApp & CRM-based lead nurturing
• Conduct A/B testing on ads, creatives, headlines & landing pages
• Analyse audience behaviour, competitors & market trends
• Create weekly & monthly performance reports with actionable insights

• Required Skills & Expertise-
• Strong hands-on experience in Google Ads & Meta Ads
• Proven experience in lead generation for education / training / coaching businesses
• Sound knowledge of funnels, retargeting & lookalike audiences
• Expertise in GA4, Search Console & GTM
• Ability to handle high-intent leads and cost optimisation
• Strong analytical and decision-making skills