Digital Marketing Executive

Job description

We are seeking a dynamic and innovative Digital Marketing Executive to join our team. The ideal candidate will play a crucial role in developing and executing digital marketing strategies that enhance our online presence, drive traffic, and increase engagement across various platforms. This position requires a blend of creativity, analytical skills, and technical expertise to effectively manage digital campaigns and optimise performance.

Duties

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Manage content creation across multiple channels including websites, blogs, social media, and email marketing.
• Utilize content management systems to ensure the timely delivery of engaging content.
• Conduct SEO analysis and implement best practices to improve organic search rankings.
• Analyse website traffic and user behaviour using analytics tools to inform marketing strategies.
• Oversee performance marketing initiatives including PPC campaigns and social media advertising.
• Collaborate with cross-functional teams to enhance e-commerce strategies and drive online sales.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Stay updated on industry trends and emerging digital marketing tools to maintain a competitive edge.

Requirements

• Proven experience in digital marketing with a strong understanding of content management systems and tools.
• Familiarity with performance marketing techniques, SEO best practices, and analytics platforms.
• Experience in the education sector.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• A degree in Marketing, Business Administration, or a related field is preferred but not mandatory.