Digital Marketing Executive

esponsibilities

GRAPHIC DESIGN

• Creating visual designs for print and digital media
• Collaborating with clients and decision-makers to understand project requirements
• Designing brand kits to ensure branding consistency
• Using design software to produce visually appealing designs
• Creating visual elements like logos and illustrations

SEO

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

WEBSITE DEVELOPMENT

• Conceptualizing creative ideas.
• Testing and improving the design of the website.
• Establishing design guidelines, standards, and best practices.
• Maintaining the appearance of websites by enforcing content standards.
• Designing visual imagery for websites and ensuring that they are in line with branding for clients.
• Working with different content management systems.
• Communicating design ideas using user flows, process flows, site maps, and wireframes.
• Incorporating functionalities and features into websites.
• Designing sample pages including colors and fonts.
• Preparing design plans and presenting the website structure.

REQUIREMENTS

• A relevant diploma in a related field.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and other visual design tools.
• Proficiency in front-end development web programming languages such as HTML and CSS, JQuery, and JavaScript.
• Good understanding of content management systems.
• Good understanding of search engine optimization principles.
• Proficient understanding of cross-browser compatibility issues.
• Excellent visual design skills.
• Up-to-date experience with international web protocols, standards, and technologies.
• Creative and open to new ideas.
• Adaptable and willing to learn new techniques.
• Excellent communication skills.
• 2+ year of marketing experience
• Content creation skills
• Excellent communication and organizational skills