Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Overview

We are looking for a results-driven Digital Marketing Executive to develop, implement, and manage online marketing strategies that promote our brand, products, and services. The ideal candidate will be responsible for increasing website traffic, generating leads, and improving overall digital presence.

• Key Responsibilities
• Plan and execute digital marketing campaigns across channels such as SEO, SEM, social media, email, and display advertising
• Manage and optimize paid campaigns (Google Ads, social media ads)
• Monitor and analyze campaign performance using tools like Google Analytics
• Create engaging content for websites, blogs, and social media platforms
• Manage company social media accounts and grow audience engagement
• Conduct keyword research and implement SEO best practices
• Coordinate with designers and content teams for campaign execution
• Stay updated with the latest digital marketing trends and tools
• Generate reports on campaign performance and ROI
• Required Skills & Qualifications
• Bachelor’s degree in Marketing, Business, or related field
• 1–3 years of experience in digital marketing
• Knowledge of SEO, SEM, and social media marketing
• Familiarity with tools like Google Analytics, Google Ads, and Meta Ads Manager
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Basic knowledge of HTML/CSS is a plus
• Preferred SkillsExperience with email marketing tools (e.g., Mailchimp)
• Understanding of content management systems (e.g., WordPress)
• Ability to manage multiple projects and meet deadlines
• Key Performance Indicators (KPIs)Website traffic growth
• Lead generation and conversion rates
• ROI on digital campaigns
• Social media engagement metrics
• Work Environment
• Full-time position
• Collaborative team environment
• Opportunities for growth and learning