Digital Marketing Executive

Job Description:

We are seeking an experienced and strategic Digital Marketing Executive with 1+ years of proven expertise in driving marketing growth through data-driven strategies, digital transformation, and brand leadership. The role involves planning, executing, and optimizing integrated marketing campaigns by leveraging AI marketing tools, data mining, advanced analytics, and market intelligence to improve brand visibility, customer acquisition, engagement, and revenue growth. The ideal candidate should have strong leadership skills, deep understanding of modern marketing tools, and the ability to align marketing initiatives with business objectives.

Key Responsibilities:

·       Develop and lead comprehensive marketing strategies aligned with business goals, current market trends, and AI-driven insights.

·       Plan, execute, and optimize multi-channel marketing campaigns including digital, social media, email, and offline marketing.

·       Perform advanced data mining, customer segmentation, and market analytics to identify growth opportunities and improve campaign effectiveness.

·       Analyse large marketing datasets, create dashboards, and generate actionable insights for senior management.

·       Lead demand generation, lead nurturing, and conversion optimization initiatives in coordination with sales teams.

·       Manage brand positioning, messaging, and corporate communications across all platforms.

·       Conduct in-depth market research, competitor benchmarking, pricing analysis, and sentiment analysis using AI tools.

·       Own and manage marketing budgets, marketing performance metrics, and optimize spend for maximum efficiency.

·       Customer databases, and marketing automation tools to ensure data accuracy and performance tracking.

·       Coordinate with external agencies, vendors, designers, and media partners for campaign execution.

·       Monitor website performance, media performance, and social media analytics.

·       Lead product launches, promotional campaigns, events, and corporate marketing initiatives.

·       Assist in scheduling, documentation, and other administrative tasks to support both marketing and overall office efficiency.

·       Ensure consistency with brand guidelines and compliance with marketing policies.

·       Prepare and present detailed marketing performance reports and strategic recommendations to leadership.

Skills & Qualifications:

·       MBA (Marketing) / BBA; any graduate with relevant marketing certifications

·       Conduct in-depth market research, competitor benchmarking, pricing analysis, and sentiment analysis using AI tools

·       Excellent analytical, problem-solving, and decision-making skills

·       Strong leadership, communication, and stakeholder management skills

·       Ability to manage multiple projects, budgets, and cross-functional teams

·       Strategic thinking with a data-driven and results-oriented mindset

·       Self-driven learner with a proactive approach to skill development

·       Relevant industry-specific experience

·       Strong consulting and advisory skills