Job Title: Digital Marketing Executive

Company: Upjaoo Agritech

Location: Pune, Maharashtra, India

Experience: 1 - 3 Years

About Upjaoo Agritech:

Upjaoo Agritech is a rapidly growing company dedicated to empowering farmers with innovative solutions and knowledge. We leverage technology to bridge the gap between agricultural insights and on-ground practices, helping farmers achieve better yields, sustainability, and prosperity. Our mission is to transform Indian agriculture through accessible and impactful digital initiatives.

Job Summary:

Upjaoo Agritech is seeking a passionate and creative Digital Marketing Executive with 1-3 years of experience to join our dynamic team. This role is crucial in expanding our digital footprint and directly engaging with the farming community. The ideal candidate will have a strong understanding of social media, graphic design skills, a knack for crafting compelling content, and a genuine interest in agriculture and rural communication.

Key Responsibilities:

 * Social Media Management:

  * Develop, implement, and manage social media strategies for various platforms (e.g., Facebook, Instagram, YouTube, WhatsApp groups, etc.) relevant to the farming community.

  * Create and schedule engaging posts, including text, images, and videos, to drive brand awareness and community engagement.

  * Monitor social media channels for trends, farmer queries, and discussions, and respond in a timely and appropriate manner.

  * Analyze social media performance metrics and generate reports to identify areas for improvement.

 * Graphic Design & Visual Content:

  * Design visually appealing graphics, images, and banners for social media posts, ads, and other digital marketing collateral.

  * Utilize tools to create eye-catching "masking" posts and other creative visuals specifically tailored for social media.

  * Ensure all visual content aligns with Upjaoo Agritech's brand guidelines and resonates with a rural audience.

 * Creative Communication & Content Creation for Farmers:

  * Develop creative and easily understandable communication strategies and content pieces specifically for farmers, addressing their needs, challenges, and interests.

  * Craft compelling narratives and messaging that simplify complex agricultural information and promote our products/services effectively.

  * Work on various content formats, including short videos, infographics, testimonials, success stories, and educational snippets.

  * Translate technical agricultural concepts into relatable and actionable insights for farmers.

 * Digital Campaign Management:

  * Assist in planning, executing, and optimizing digital marketing campaigns across various channels (social media, basic email marketing, WhatsApp campaigns).

  * Monitor campaign performance, track KPIs (Key Performance Indicators), and provide regular reports on campaign effectiveness.

  * Identify opportunities for new digital campaigns to reach and engage farmers.

 * Website & SEO Support (Basic):

  * Assist with basic website content updates and ensure accuracy of information.

  * Conduct basic keyword research and support SEO efforts to improve organic visibility for farmer-centric content.

 * Market Research & Analysis:

  * Stay updated on digital marketing trends, particularly in the agricultural sector.

  * Conduct basic research on farmer behavior, communication preferences, and competitor activities to inform content strategy.

Required Skills & Qualifications:

 * Bachelor's degree in Marketing, Mass Communication, Agriculture, or a related field.

 * 1-3 years of proven experience in digital marketing, with a strong focus on social media management.

 * Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator, or similar) for creating social media visuals and masking posts.

 * Demonstrated ability to manage and grow social media communities.

 * Excellent written and verbal communication skills in English and Marathi/Hindi (proficiency in local languages is a significant advantage for farmer communication).

 * Ability to create compelling and culturally relevant content for a rural/farming audience.

 * Understanding of digital marketing metrics and analytics (e.g., Facebook Insights, Instagram Analytics).

 * Proactive, creative, and a strong team player.

 * Genuine interest in agriculture, rural development, and empowering farmers.

Preferred (but not mandatory) Skills:

 * Basic video editing skills.

 * Experience with WhatsApp Business API or similar tools for community engagement.

 * Familiarity with agricultural terminology and practices.

Why Join Upjaoo Agritech?

 * Be part of a mission-driven company that is making a real difference in the lives of Indian farmers.

 * Work in a collaborative and supportive environment.

 * Opportunity to innovate and shape digital communication in the agritech sector.

 * Competitive salary and benefits package.