Digital Marketing Executive

TCC EDUCATION ADVISORS is seeking a proactive Digital Marketing Executive (1 to 2 year experience) to support digital campaigns and content creation activities. The role requires basic digital marketing knowledge along with hands-on Canva editing skills for creating social media posts and promotional creatives.

Key Responsibilities

• Assist in planning and executing digital marketing campaigns across platforms such as Google, Facebook, Instagram, and LinkedIn.
• Create and edit social media creatives using Canva for posts, stories, banners, and promotions.
• Manage and regularly update company social media pages with engaging content.
• Support SEO activities including keyword research and basic on-page optimization.
• Assist in running paid advertising campaigns (Google Ads, Meta Ads) under supervision.
• Draft captions, basic ad copies, and marketing content aligned with brand guidelines.
• Monitor campaign performance and prepare basic reports using tools such as Google Analytics.
• Coordinate with internal teams for marketing requirements and content approvals.
• Stay updated with current digital marketing trends and platform updates.

Qualifications & Experience

• Bachelors degree in Marketing, Business, Mass Communication, or a related field (preferred).
• 1-2 year of experience in digital marketing (internship or project experience acceptable).
• Basic knowledge of SEO, social media marketing, and digital advertising.
• Practical experience in Canva for designing social media posts is mandatory.

Skills & Competencies

• Good communication and content writing skills.
• Basic design sense and creativity for digital content.
• Familiarity with social media platforms and engagement metrics.
• Willingness to learn new tools and techniques.
• Ability to manage multiple tasks and meet deadlines.