Roles and Responsibilities

As a Digital Marketing Executive at BDigitau Digital Solutions, you will play a key role in executing and managing digital campaigns that drive online visibility, customer engagement, and lead generation. Your focus will be on planning, developing, and implementing digital strategies that align with our clients’ goals.

Key Responsibilities:

Plan, create, and manage multi-channel digital marketing campaigns (Google Ads, Facebook, Instagram, LinkedIn, etc.).

Manage SEO and SEM strategies to improve website ranking and organic reach.

Monitor and analyze the performance of digital campaigns using tools like Google Analytics, Facebook Insights, etc., and provide actionable insights.

Create and manage content for websites, blogs, email marketing, and social media platforms.

Coordinate with the graphic design and content teams to ensure branding consistency and quality.

Handle social media marketing: scheduling posts, responding to comments/messages, and boosting posts when necessary.

Conduct market research to identify trends and insights for campaign optimization.

Assist in building and managing email marketing campaigns (Mailchimp, Zoho, etc.).

Stay up-to-date with the latest trends and best practices in digital marketing, tools, and platforms.

Support business development teams by providing digital insights, reports, and performance metrics.