Daily Execution & Campaign Management

Launch and manage:

Google Ads: Search, Display, Shopping, PMax

Meta Ads: Instagram/Facebook Feed, Stories, Reels, Advantage+ Campaigns

Amazon PPC: Sponsored Products, Sponsored Brands, Sponsored Display

Maintain and optimize campaign structures, ad sets, product targeting, and placements.

Set up retargeting, lookalike audiences, custom segments, and keyword intent clusters.

Own bid management — manual and rule-based or via scripts.

Monitor daily spends, pacing, and efficiency metrics.

Performance Analysis & Optimization

Analyze ROAS, CPA, CTR, CVR, CPM, ACoS, TACoS across platforms.

Conduct weekly creative and copy testing (static, UGC, carousels, videos).

Deep-dive into search term reports, placement reports, and audience breakdowns.

Run A/B tests on ad creatives, landing pages, headlines, CTA buttons.

Tech Stack & Tool Management

Set up and manage UTMs, tracking templates, and 3rd-party attribution tools (e.g., Triple Whale, Rockerbox, Northbeam).

Pixel setup and event configuration: Meta Pixel, Google Ads Conversion Tags, Amazon Attribution.

Collaborate with developers to ensure event tagging (GA4, GTM) is accurate and robust.

Use scripts, automation rules, or bulk editors for scale-based optimization.

Cross-Platform & Funnel Strategy

Build full-funnel journeys from cold to warm to conversion across Meta + Google + Amazon.

Plan campaign sequences across TOF/MOF/BOF, including nurture remarketing.

Work with the product/creative team to develop high-converting landing pages using tools like Unbounce, Webflow, or internal CMS.

Must-Have Skills:Hands-on with Google Ads Manager, Meta Business Manager, Amazon Ads Console

Advanced Excel/Google Sheets: pivot tables, regression, formulas

Experience with GA4, GTM, Hotjar/Clarity, Looker Studio

Ability to use bulk operations, scripts, automated rules, and bid strategies

Experience managing monthly ad spends of ₹10L to ₹50L+ or USD $10K–$100K+