About WeMee Store:

WeMee Store is a leading provider of corporate gifting solutions and custom t-shirt printing services. We specialize in creating unique, personalized products that help companies express appreciation to their employees and clients. As we expand our digital footprint, we are seeking a Performance Marketing Expert to spearhead our paid advertising campaigns on Facebook and Google.

Job Description:

Role Overview: The Digital Marketing Expert will be responsible for developing, implementing, and managing our digital marketing campaigns across Facebook and Google Ads. This role requires an in-depth understanding of performance marketing strategies and a proven track record of driving growth through paid channels, particularly in the corporate gifting and custom printing sectors.

Key Responsibilities:

1. Campaign Strategy and Planning:

• Develop and execute comprehensive performance marketing strategies tailored to the corporate gifting and custom t-shirt printing markets.
• Identify target audiences and create detailed customer personas specific to corporate clients and individual consumers.
• Set clear, measurable goals for each campaign, aligned with business objectives.

1. Campaign Management:

• Plan, create, and manage a range of PPC campaigns across Facebook and Google Ads platforms.
• Monitor and analyze campaign performance on a daily basis, making data-driven decisions to optimize ROI.
• Conduct A/B tests to evaluate the effectiveness of different ad creatives, headlines, and targeting options.

1. Ad Creation and Optimization:

• Design compelling ad creatives and copy that resonate with both corporate and individual customers.
• Collaborate with the creative team to produce high-quality visual content that highlights our unique offerings.
• Continuously optimize ad creatives based on performance data and testing insights.

1. Budget Management:

• Allocate and manage advertising budgets effectively to maximize the impact of campaigns.
• Ensure cost-efficiency and optimal return on ad spend (ROAS).

1. Analytics and Reporting:

• Track and report on key performance indicators (KPIs) such as CTR, conversion rate, cost per conversion, and overall campaign ROI.
• Provide regular performance reports to stakeholders, highlighting insights and recommendations for improvement.
• Utilize analytics tools (e.g., Google Analytics) to gain deeper insights into campaign performance.

1. Market Research and Trends:

• Stay up-to-date with the latest trends and best practices in digital marketing, corporate gifting, and custom t-shirt printing industries.
• Conduct competitor analysis to identify opportunities for differentiation and growth.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in managing Facebook and Google Ads campaigns, preferably in the corporate gifting or custom printing industry.
• Strong understanding of performance marketing, conversion, and online customer acquisition.
• Proficiency in using digital advertising platforms, analytics tools, and marketing software (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
• Excellent analytical skills and the ability to interpret data to drive decisions.
• Creative mindset with strong attention to detail.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

WeMee Store is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.