Digital Marketing Specialist
Wemee Store
Digital Marketing Specialist
Wemee Store
Karve Nagar, Pune
₹12,000 - ₹20,000 monthly
Fixed
₹12000 - ₹20000
Earning Potential
₹20,000
Job Details
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37 applicants
Job Description
About WeMee Store:
WeMee Store is a leading provider of corporate gifting solutions and custom t-shirt printing services. We specialize in creating unique, personalized products that help companies express appreciation to their employees and clients. As we expand our digital footprint, we are seeking a Performance Marketing Expert to spearhead our paid advertising campaigns on Facebook and Google.
Job Description:
Role Overview: The Digital Marketing Expert will be responsible for developing, implementing, and managing our digital marketing campaigns across Facebook and Google Ads. This role requires an in-depth understanding of performance marketing strategies and a proven track record of driving growth through paid channels, particularly in the corporate gifting and custom printing sectors.
Key Responsibilities:
- Campaign Strategy and Planning:
- Develop and execute comprehensive performance marketing strategies tailored to the corporate gifting and custom t-shirt printing markets.
- Identify target audiences and create detailed customer personas specific to corporate clients and individual consumers.
- Set clear, measurable goals for each campaign, aligned with business objectives.
- Campaign Management:
- Plan, create, and manage a range of PPC campaigns across Facebook and Google Ads platforms.
- Monitor and analyze campaign performance on a daily basis, making data-driven decisions to optimize ROI.
- Conduct A/B tests to evaluate the effectiveness of different ad creatives, headlines, and targeting options.
- Ad Creation and Optimization:
- Design compelling ad creatives and copy that resonate with both corporate and individual customers.
- Collaborate with the creative team to produce high-quality visual content that highlights our unique offerings.
- Continuously optimize ad creatives based on performance data and testing insights.
- Budget Management:
- Allocate and manage advertising budgets effectively to maximize the impact of campaigns.
- Ensure cost-efficiency and optimal return on ad spend (ROAS).
- Analytics and Reporting:
- Track and report on key performance indicators (KPIs) such as CTR, conversion rate, cost per conversion, and overall campaign ROI.
- Provide regular performance reports to stakeholders, highlighting insights and recommendations for improvement.
- Utilize analytics tools (e.g., Google Analytics) to gain deeper insights into campaign performance.
- Market Research and Trends:
- Stay up-to-date with the latest trends and best practices in digital marketing, corporate gifting, and custom t-shirt printing industries.
- Conduct competitor analysis to identify opportunities for differentiation and growth.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in managing Facebook and Google Ads campaigns, preferably in the corporate gifting or custom printing industry.
- Strong understanding of performance marketing, conversion, and online customer acquisition.
- Proficiency in using digital advertising platforms, analytics tools, and marketing software (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
- Excellent analytical skills and the ability to interpret data to drive decisions.
- Creative mindset with strong attention to detail.
- Strong communication and collaboration skills.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
WeMee Store is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job role
Work location
1st Floor, WeMee Store, Gandhar Building, Karve Nagar, Pune, Maharashtra 411052, India Karve Nagar, Pune
Department
Marketing / Brand / Digital Marketing
Role / Category
Digital Marketing
Employment type
Full Time
Shift
Day Shift
Job requirements
Experience
Min. 2 years
Education
12th Pass
Past role/category experience
Marketing, Digital Marketing
English level
Basic English
Age limit
18 - 35 years
Gender
Any gender
About company
Name
Wemee Store
Address
1st Floor, WeMee Store, Gandhar Building, Karve Nagar, Pune, Maharashtra 411052, India Karve Nagar, Pune
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