Digital Marketing Specialist

WeMee Store

Karve Nagar, Pune

₹12,000 - ₹20,000 monthly

Fixed

12000 - ₹20000

Earning Potential

20,000

Work from Office

Full Time

Min. 2 years

Basic English

Job Details

Interview Details

Job highlights

37 applicants

Job Description

About WeMee Store:


WeMee Store is a leading provider of corporate gifting solutions and custom t-shirt printing services. We specialize in creating unique, personalized products that help companies express appreciation to their employees and clients. As we expand our digital footprint, we are seeking a Performance Marketing Expert to spearhead our paid advertising campaigns on Facebook and Google.


Job Description:


Role Overview: The Digital Marketing Expert will be responsible for developing, implementing, and managing our digital marketing campaigns across Facebook and Google Ads. This role requires an in-depth understanding of performance marketing strategies and a proven track record of driving growth through paid channels, particularly in the corporate gifting and custom printing sectors.


Key Responsibilities:

  1. Campaign Strategy and Planning:
  • Develop and execute comprehensive performance marketing strategies tailored to the corporate gifting and custom t-shirt printing markets.
  • Identify target audiences and create detailed customer personas specific to corporate clients and individual consumers.
  • Set clear, measurable goals for each campaign, aligned with business objectives.
  1. Campaign Management:
  • Plan, create, and manage a range of PPC campaigns across Facebook and Google Ads platforms.
  • Monitor and analyze campaign performance on a daily basis, making data-driven decisions to optimize ROI.
  • Conduct A/B tests to evaluate the effectiveness of different ad creatives, headlines, and targeting options.
  1. Ad Creation and Optimization:
  • Design compelling ad creatives and copy that resonate with both corporate and individual customers.
  • Collaborate with the creative team to produce high-quality visual content that highlights our unique offerings.
  • Continuously optimize ad creatives based on performance data and testing insights.
  1. Budget Management:
  • Allocate and manage advertising budgets effectively to maximize the impact of campaigns.
  • Ensure cost-efficiency and optimal return on ad spend (ROAS).
  1. Analytics and Reporting:
  • Track and report on key performance indicators (KPIs) such as CTR, conversion rate, cost per conversion, and overall campaign ROI.
  • Provide regular performance reports to stakeholders, highlighting insights and recommendations for improvement.
  • Utilize analytics tools (e.g., Google Analytics) to gain deeper insights into campaign performance.
  1. Market Research and Trends:
  • Stay up-to-date with the latest trends and best practices in digital marketing, corporate gifting, and custom t-shirt printing industries.
  • Conduct competitor analysis to identify opportunities for differentiation and growth.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in managing Facebook and Google Ads campaigns, preferably in the corporate gifting or custom printing industry.
  • Strong understanding of performance marketing, conversion, and online customer acquisition.
  • Proficiency in using digital advertising platforms, analytics tools, and marketing software (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
  • Excellent analytical skills and the ability to interpret data to drive decisions.
  • Creative mindset with strong attention to detail.
  • Strong communication and collaboration skills.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.


WeMee Store is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job role

Work location

1st Floor, WeMee Store, Gandhar Building, Karve Nagar, Pune, Maharashtra 411052, India Harshda Chowk, Pune

Department

Marketing / Brand / Digital Marketing

Role / Category

Digital Marketing

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Min. 2 years

Education

12th Pass

Past role/category experience

Marketing, Digital Marketing

English level

Basic English

Age limit

18 - 35 years

Gender

Any gender

Interview details

Interview mode

Online/Telephonic

About company

Name

WeMee Store

Address

1st Floor, WeMee Store, Gandhar Building, Karve Nagar, Pune, Maharashtra 411052, India Harshda Chowk, Pune

Job posted by WeMee Store

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