Digital Marketing Specialist

🔹 Key Responsibilities

• Plan, create, and manage paid campaigns on:

• Meta Ads (Facebook & Instagram)

• Google Ads (Search, Display & YouTube)

• Generate high-quality real estate leads at optimized CPL

• Create audience targeting strategies (NRI, investors, luxury buyers)

• A/B test creatives, copies, and landing pages

• Manage and optimize daily ad budgets

• Track performance using:

• Meta Ads Manager

• Google Analytics

• Conversion tracking & Pixel setup

• Deliver weekly performance reports (CPL, ROI, Lead Quality)

• Coordinate with sales team for lead feedback & optimization

🔹 Requirements

• 2+ years' experience in performance marketing

• Mandatory experience in real estate lead generation

• Strong understanding of:

• Meta Pixel & Google Conversion Tracking

• Funnel strategy & retargeting

• Portfolio or past campaign results required