E-Commerce Executive

E-commerce and Digital Marketing Executive Role Required for an Online Jewellery Firm-

General Responsibilities:

• Catalog Management
• Campaign Strategy and Planning
• Budget Management
• Ad Creation and Optimization
• Listing new products on the website and maintaining/optimization of existing ones via Bulk Uploads
• CPC/PPC Campaigns, Promotions & Coupons Management
• Performance Analysis and Reporting
• Audience Targeting and Segmentation

Roles of an E-commerce Executive:

Website Management:

• Oversee the day-to-day operations of the e-commerce website.
• Ensure product pages are up-to-date with accurate descriptions, pricing, and images.

Inventory Management:

• Track inventory levels and coordinate with the procurement team.
• Ensure timely restocking of popular products.

SEO and Content Optimization:

• Implement SEO best practices to improve site rankings.
• Work with the content team to create engaging product descriptions and blogs.

Promotions and Discounts:

• Plan and execute promotional campaigns.
• Manage discount codes and special offers.

Market and Competitor Analysis:

• Conduct regular market research to understand industry trends.
• Analyze competitor strategies and suggest improvements.

Tracking and Assortment Planning:

• Brand wise tracking for all the products listing and ensuring that we have a competitive catalogue and the pricing is in comparison and in line with other platforms