Field Marketing Executive

MyTVS is a company in the automobile aftermarket industry that provides maintenance, repairs, and services for multi-brand vehicles. 

TVS Automobile Solutions Private Limited (TASPL), formed in 2011 as a subsidiary of TVS & Sons, is India's largest player in automobile aftermarket offerings. Operating under the brand name MyTVS, the company operates with two core values – Trust & Relationship.

Responsibilities:

• Identify target audiences, objectives, and desired outcomes for marketing campaigns.

• Develop engaging and impactful content for various marketing initiatives.

• Take ownership of customer acquisition, working towards meeting and exceeding set targets.

• Plan and execute marketing activities within the catchment area, including Apartments, Institutions, Malls, etc.

• Coordinate handbill distribution through newspaper agencies to enhance brand visibility.

• Establish partnerships with common floor agencies and similar entities to gain access to apartments and expand the customer database.