GN-SONG-MT- Content Management - Manager

Job Title - GN-SONG-MT- Content Management - Manager

Management Level: 7-Manager

Location: Pune, PDC3B

Must-have skills: Content Strategy

Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

The key responsibilities will include the following:

• Gather business requirements and translate them into content platform functional specifications and process flows, solution design for implementation of DXPs/ CMS, DAM.
• Collaborate with clients and Accenture stakeholders to implement DXP, DAM, content platform solution and assist in change management and adoption of the new tool/process.
• Apart from deep understanding of AEM OOTB components, able to design functional solution for custom development or 3rd party tool integrations needed as per the client needs.
• Strategize for content format, SEO optimized content. Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search. Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth.
• Perform content Management /AEM capability assessments and design future roadmaps for clients.
• Work on assessing, designing content supply chain for clients including GenAI aspects.
• Aside from client delivery, drive business development efforts and thought leadership in the content strategy, content management, content supply chain and digital marketing space.

Key Skills:

• A strong understanding of the fundamentals of Digital Marketing and evolving CMS platform landscape
• An understanding of the P2P customer journey and enabling the content and content systems across the journey
• An understanding of key digital metrics like reach, impressions, engagement rate, etc.
• A thorough understanding of the content platforms and features and integration with larger MarTech ecosystem including workflow management system and analytics
• An ability to work closely with business teams including product owners and technology teams.
• An understanding of on-page SEO & keyword research, web analytics and tagging
• A keenness to adapt to learn and adapt to new technology in the digital realm.

In addition, to excel at the role, you will also need to have.

• An ability to work with the leadership to support business development and thought leadership.

• Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.  
• Strong communication and presentation skills to share the perfect pitch with key stakeholders.
• Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
• Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.
• Identify new opportunities, develop solutions, and own proposals end to end.
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.

Professional & Technical Skills:

- Relevant experience in the required domain. 

- Strong analytical, problem-solving, and communication skills. 

- Ability to work in a fast-paced, dynamic environment.

• • Proficient understanding of all DXP/CMS components and features like DAM, workflows, personalization, sites, how to overlay components for customizations, integration with content development suites/ remaining Martech components/ platforms.
  • Hands on experience with enterprise DXP/CMS tools such as AEM, AEM assets, Sitecore etc. Proficient understanding and working experience of DXP/CMS functionalities such as for AEM, creating and maintaining functional specifications for new AEM templates, AEM components including authoring widgets, custom widgets, and workflow customization/creation.
  • Experience in distributing content efficiently and measuring impact across owned & earned channels (Website, email, blogs, social media pages, you tube etc.) and external channels such as LinkedIn, Quora, Twitter, Instagram, Reddit and content discovery platforms such as Taboola, Outbrain etc.
  • Proficient understanding of cross-browser, cross device compatibility needs, SEO fundamentals.
  • Working experience with JIRA, Confluence, or similar tools. Working experience with Agile methodology and Scrum practices, writing user stories
  • Monitoring trends, analyzing data, to optimize content marketing campaigns. Identifying marketing process improvement opportunities
  • Developing / supporting development of MarTech/AdTech platform technology
  • Exposure to E2E content supply chain and good to have GenAI exposure.
• Experience in working with middle to senior management levels within existing organization / client organizations.
• Experience in working across multiple industries.

Additional Information:

- Opportunity to work on innovative projects. 

- Career growth and leadership exposure.

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