Marketing Automation B2B Senior Manager

GN-SONG-MT- Content Management - Senior Manager

Job Description Template

Job Title: Content Management + Senior Manager + Strategy & Consulting Global Network Song Practice

Management Level: 06 - Senior Manager

Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Chennai, Pune

Must have skills: Content Management Systems (CMS), Digital Asset Management (DAM), Omni-channel Content Activation

Good to have skills: SEO, Dynamic Creative Optimization (DCO), Marketing Resource Management (MRM)

Job Summary: As a Senior Manager in Content Management within the Strategy & Consulting Global Network Song Practice, you will be responsible for defining strategies for implementing and managing content management systems to drive content activation across multiple channels for clients. Your typical day will involve creating content marketing strategies, collaborating with clients and stakeholders, and leading a team of content management specialists.

Roles & Responsibilities:

• Create content marketing strategies and marketing plans for content distribution across all channels and devices.
• Strategize for content format and templates, SEO optimized content, and execute processes for DCO and landing page optimizations.
• Gather business requirements and translate them into content platform functional specifications and process flows.
• Collaborate with clients and Accenture stakeholders to implement DXP, DAM, content platform solutions, and assist in change management and adoption of new tools/processes.
• Understand and design internal component workflows/processes of DAM/CMS and their integration with remaining marketing components.
• Evaluate and document business processes, existing workflows, and systems, create requirements for new processes, develop use cases, and manage requirement changes.
• Develop and manage a team of content management specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training, etc.
• Drive business development efforts and thought leadership in the content management space.

Professional & Technical Skills:

• Must have skills: Proficiency in Content Management Systems (CMS) and Digital Asset Management (DAM).
• Strong understanding of content management concepts and principles.
• Experience in developing and maintaining content management applications.
• Experience in debugging and troubleshooting content management applications.
• Experience in working with marketing components such as MRM, workflow management, PIM, MAM, DRM, CMP, CSPs, content editing/development suites, content collaboration tools, hyper personalization tools, multi-channel marketing hubs.

Additional Information:

• The ideal candidate will possess a strong educational background in marketing, journalism, communications, or a related field, along with a proven track record of delivering impactful solutions using content management systems.
• This position is based at our Mumbai, Bangalore, Gurgaon, Hyderabad, Chennai, Pune office.

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