GN - SONG - MT - Marketing Automation B2C (Braze) - Senior Manager

Job Title - GN - SONG - MT - Marketing Automation B2C (Braze) - Senior Manager

Management Level: 6-Senior Manager

Location: Pune, PDC3B

Must-have skills: Sprinklr

Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following

• Conduct marketing, email, social media, web, SEO/SEM, BTL and display advertising campaigns assessment and provide recommendations on optimizing the campaigns and develop use cases to improve utilization.
• Plan and Design new campaign strategies and strategizing marketing plans across all channels and devices based on campaign performance and insights.
• Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. 
• Conduct vendor assessment and client’s MarTech/AdTech capability assessment.
• Provide recommendations on optimizing the MarTech/AdTech stack and develop use cases to improve utilization of existing MarTech/AdTech stack.
• Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. 
• Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. 
• Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. 

Bring your best skills forward to excel at the role:

• Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies 
• Proficient in research and analysis, identify new opportunities, develop solutions, and end-to-end ownership of proposals. 
• Ability to establish and build on working relationships effectively. 
• Ability to solution and budget projects/ engagements for clients 
• Experience in working with middle to senior management levels within existing organization / client organizations. 
• Strong experience in shaping and driving engagements and ability to lead teams independently. 
• Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. 
• Ability to learn new and understand new tools/solutions. 
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. 

Professional & Technical Skills:

- Relevant experience in the required domain. 

- Strong analytical, problem-solving, and communication skills. 

- Ability to work in a fast-paced, dynamic environment.

Additional Information:

- Opportunity to work on innovative projects. 

- Career growth and leadership exposure.

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