Marketing Executive

To observe the car market in the dealership's sales territory as well as to analyze and evaluate trends and market changes.To monitor the activities of the competitors Planning To develop advertising measures, events, customer contact and customer relationship measures, etc., strictly following BMW Corporate Identity Guidelines and bearing in mind the ideas recommended by BMW Brilliance and BMW Regional Office Marketing departments to calculate costs and evaluate benefits To implement advertising campaigns (using the BMW formats and artwork) Events / Sales Promotion To plan, prepare, and organize events and to negotiate with relevant service providers in consultation with the department heads and General Manager To deploy sales promotion measures conceived by BMW Brilliance and BMW Regional Office Marketing departments and to implement in-company sales promotion measures To select customer data according to target group criteria and to check the quality of customer data To create and implement mailing campaigns in the dealership's sales territory To ensure interface to Sales and After Sales about all customer contacts To ensure clean database