Marketing Head

Role Summary:

Lead and execute the end-to-end advertisement and marketing strategy across 18 retail stores, driving brand growth, customer acquisition, market penetration, and sales through integrated ATL, BTL, digital, and traditional marketing initiatives.

• Key Responsibilities Develop and execute annual marketing and advertisement strategy aligned with business goals.
• Manage ATL, BTL, digital, social media, influencer, in-store, print, radio, outdoor, and event marketing.
• Plan and control annual marketing budgets; track ROI, MIS, and budget vs. actuals.
• Drive brand positioning, customer acquisition, retention, and market awareness.
• Lead market research, competitor analysis, and campaign performance evaluation.
• Plan and execute geographical expansion and market penetration strategies.
• Oversee radio, print, SMS/CRM communication campaigns, and vendor/agency management.
• Execute CSR initiatives for brand image building.
• Collaborate with Sales, VM, Operations, and external stakeholders including government bodies.
• Lead, mentor, and manage the marketing team.

Requirements:

• Graduate with MBA preferred
• 15–18+ years of marketing experience, preferably in jewellery, lifestyle, or luxury brands
• Strong expertise in brand building, ATL & BTL marketing, and retail promotions
• Excellent leadership, analytical, communication, and stakeholder management skills
• Willingness to travel frequently