Digital Marketing Analyst
Capgemini Technology Services India Limited
Apply on company website
Digital Marketing Analyst
Capgemini Technology Services India Limited
Pune
Not disclosed
Job Details
Job Description
RTCDP | 6 TO 12 YEARS | PAN INDIA
At Capgemini Engineering, the world leader in engineering services, we bring together a global team of engineers, scientists, and architects to help the worlds mostinnovative companies unleash their potential. From autonomous cars to life-saving robots, our digital and software technology experts think outside the box as theyprovide unique R&D and engineering services across all industries. Join us for a career full of opportunities. Where you can make a difference. Where no two days arethe same.
Your role
- Experience in developing digital marketing / digital analytics solutions using Adobe products.
- Experience in Adobe Experience Cloud products and recent experience with Adobe
- Experience Platform or similar CDP
- Good knowledge of Data Science workspace and building intelligent Services on AEP
- Strong knowledge of datasets in Adobe Experience Platform, load data into Platform through data source connectors, APIs, and streaming ingestion connectors
- Experience in creating all required Adobe XDM (Experience Data Model) in JSON based on approved data model for all loading data files.
- Knowledge on utilizing Adobe Experience Platform (AEP) UI & POSTMAN to automate all customer schema data lake & profile design setups within each sandbox environment.
- Experience in configuration within Adobe Experience Platform all necessary identities & privacy settings and creating new segments within AEP to meet customer use cases.
- Test/Validate the segments with the required destinations.
- Managing customer data by using Real-Time Customer Data Platform (RTCDP), and analyze customer data by using Customer Journey Analytics (CJA)
Your Profile
- Experience with creating connection, data views, and dashboard in CJA
- Hands-on experience in configuration and integration of Adobe Marketing Cloud modules like Audience Manager, Analytics, Campaign and Target
- Adobe Experience Cloud tool certifications (Adobe Campaign, Adobe Experience Platform, Adobe Target, Adobe Analytics) are desirable.
- Proven ability to communicate in both verbal and writing in a high performance, collaborative environment.
- Experience with data analysis, modeling, and mapping to coordinate closely with Data Architect(s)
What youll love about working here
- ChoosingCapgemini means having the opportunity to make a difference, whetherfor the worlds leading businesses or for society. It means when the futuredoesnt look as bright as youd like, youhave the opportunity tomake change: torewrite it.
- When you join Capgemini, you dont just start a new job. You become part of something bigger. A diverse collective of free-thinkers, entrepreneurs and experts, all working together to unleash human energy through technology, for an inclusive and sustainable future. You can exponentially grow your career by being part of innovative projects and taking advantage of our extensiveLearning & Development programs. With us, you will experience aninclusive, safe, healthy, andflexible work environment to bring out the bestin you! You also get a chance to make positive social change and build a better world by taking an active role in ourCorporate Social Responsibility andSustainability initiatives. And whilst you make a difference, you will also have a lot offun.
About Capgemini:
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
Experience Level
Experienced ProfessionalsJob role
Work location
Pune
Department
Marketing / Brand / Digital Marketing
Role / Category
Digital Marketing
Employment type
Full Time
Shift
Day Shift
Job requirements
Experience
Min. 6 years
About company
Name
Capgemini Technology Services India Limited
Job posted by Capgemini Technology Services India Limited
Apply on company website