S&C Global Network - Marketing Analytics -Gen AI Analyst

Job Title - S&C Global Network - Marketing Analytics -Gen AI Analyst

Management Level: 11-Analyst

Location: Pune, PDC2C

Must-have skills: Data Analytics

Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

WHAT’S IN IT FOR YOU?

As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.

What you would do in this role

A Consultant/Manager for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.

Key Duties and Responsibilities:

• Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs
• Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc.
• Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry
• Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
• Assess and audit the current state of a client’s marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect.
• Conduct stakeholder interviews and gather business requirements
• Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution
• Prioritize CDP use cases together with the client.
• Create a strategic CDP roadmap focused on data driven marketing activation.
• Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs.
• Provide hands-on support and platform training for our clients.
• Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc.
• Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
• Business intelligence expertise for insights, actionable recommendations.
• Project management expertise for sprint planning

Professional & Technical Skills:

- Relevant experience in the required domain. 

- Strong analytical, problem-solving, and communication skills. 

- Ability to work in a fast-paced, dynamic environment.

• Strong understanding of data governance and compliance (i.e. PII, PHI, GDPR, CCPA)
• Experience with analytics tools like Google Analytics or Adobe Analytics is a plus.
• Experience with A/B testing tools is a plus.
• Must have programming experience in PySpark, Python, Shell Scripts.
• RDBMS, TSQL, NoSQL experience is must.
• Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.
• Experience in deployment and operationalizing the code is an added advantage.
• Experience with source control systems such as Git, Bitbucket, and Jenkins build and continuous integration tools.
• Proficient in Excel, MS word, PowerPoint, etc

Technical Skills:

• Any CDP platforms experience e.g., Lytics CDP platform developer, or/and
• Segment CDP platform developer, or/and
• Adobe Experience Platform (Real time – CDP) developer, or/and
• Custom CDP developer on any cloud
• GA4/GA360, or/and Adobe Analytics
• Google Tag Manager, and/or Adobe Launch, and/or any Tag Manager Tool
• Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
• Deep Cloud experiecne (GCP, AWS, Azure)
• Advance level Python, SQL, Shell Scripting experience
• Data Migration, DevOps, MLOps, Terraform Script programmer

Soft Skills:

• Strong problem solving skills
• Good team player
• Attention to details
• Good communication skills

Additional Information:

- Opportunity to work on innovative projects. 

- Career growth and leadership exposure.

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