Sales Head / Sales Analyst [ Female ]

1. Sales Leadership & Team Handling

• Lead, mentor, and manage the sales team to achieve business targets.
• Define sales strategies, targets, and KPIs aligned with company objectives.
• Conduct regular performance reviews, training, and market guidance.
• Foster a high-performance sales culture through motivation, accountability, and result orientation.
• Take ownership of team productivity, skill enhancement, and professional development.

2. Lead Generation & Management

• Generate and manage enquiries through:
• Email enquiries
• Existing client enquiries
• Reference-based enquiries
• Marketing-generated enquiries
• B2B portals (IndiaMART, Justdial, TradeIndia, etc.)
• Ensure proper lead allocation, follow-ups, negotiations, and order closure.
• Maintain CRM records and enquiry-to-order conversion tracking.
• Continuously improve lead qualification and conversion processes through data-driven analysis.

3. Revenue Generation & Business Development

• Achieve monthly, quarterly, and annual sales targets.
• Develop pricing strategies while maintaining profitability and market competitiveness.
• Identify and develop new markets, projects, clients, and product opportunities.
• Take end-to-end ownership of revenue growth initiatives and business expansion plans.

4. Marketing & Brand Development

• Plan and execute marketing strategies for product visibility and brand positioning.
• Coordinate digital marketing, portal promotions, campaigns, and offline branding.
• Analyse marketing performance and ROI.
• Work closely with marketing partners to strengthen brand recall and market presence.

5. Client Relationship Management

• Build and maintain strong relationships with builders, contractors, developers, consultants, and government agencies.
• Handle key accounts and critical negotiations.
• Ensure customer satisfaction, repeat business, and long-term partnerships.
• Act as a trusted business partner by understanding client needs and offering value-driven solutions.

6. Dispatch & Order Execution Coordination

• Coordinate with production, dispatch, logistics, and site teams when required.
• Ensure timely dispatch and delivery as per project schedules.
• Act as a bridge between client, site, and internal departments during critical deliveries.
• Take ownership of issue resolution related to delivery timelines and order fulfillment.

7. Commercials & Payment Terms Finalization

• Finalize payment terms, credit limits, advances, and commercial conditions as per company policy.
• Ensure adherence to agreed payment terms and support collections with the accounts team.
• Monitor outstanding receivables and reduce credit risk.
• Balance business growth with financial discipline and risk management.

8. Vendor & Channel Partner Management

• Develop and maintain vendor, dealer, and channel partner relationships.
• Negotiate commercial terms and support long-term supply partnerships.
• Strengthen channel loyalty through engagement, motivation, and performance alignment.

9. Sales Analysis & Reporting

• Analyse sales data, market trends, competitor activities, and customer feedback.
• Prepare MIS reports, forecasts, pipeline analysis, and strategic recommendations for management.
• Use analytics to identify gaps, opportunities, and improvement areas in sales performance.

10. Process Improvement & Compliance

• Establish and improve SOPs for sales, marketing, and customer handling.
• Ensure compliance with company policies, pricing guidelines, and ethical standards.
• Drive continuous improvement initiatives for operational efficiency and scalability.

Required Skills & Qualifications

• Proven experience in B2B sales within manufacturing / construction / infrastructure sectors.
• Strong leadership, negotiation, and client management skills.
• Hands-on experience with IndiaMART, Justdial, TradeIndia, and CRM systems.
• Strong understanding of dispatch coordination, commercial terms, and payment cycles.
• Excellent communication, analytical, and decision-making abilities.
• Proficiency in MS Excel, MIS reporting, and CRM tools.
• Ability to take ownership, work independently, and lead teams with confidence

Key Behavioural & Leadership Competencies

• Strong sense of ownership and accountability
• Team motivation and people development mindset
• Strategic thinking with execution focus
• Adaptability to changing market conditions
• Problem-solving and decision-making under pressure

Key Performance Indicators (KPIs)

• Revenue and margin growth
• Lead conversion ratio
• Client retention and satisfaction
• Timely dispatch coordination
• Collection efficiency and adherence to payment terms
• Marketing ROI and brand visibility
• Team performance improvement and capability development