Sales & Marketing Executive

About Sāmya – Your Honest Pantry®

Sāmya is a clean-label kitchen pantry brand built around one simple idea: everyday food should be honest, traceable, and minimally processed. We work closely with farmers and small processors to bring wood-pressed oils and essential pantry staples made using traditional methods, without shortcuts, chemicals, or unnecessary processing.

Our products are not positioned as “luxury” or “trendy health foods.” They are meant for regular kitchens that care about what goes into their food. Transparency, sourcing, and process matter more to us than loud marketing. When customers buy Sāmya, they are buying clarity — about ingredients, origin, and how the product is made.

Farmers markets are a core growth channel for Sāmya. They allow direct conversations with customers, product education through tasting, and honest feedback. This role plays a critical part in building trust, recall, and early traction for the brand.

Role Overview

This role is for someone who can represent Sāmya on the ground — at farmers markets, pop-ups, and local activations. You will be the face of the brand, responsible for setting up stalls, engaging customers, explaining products, driving sales, and collecting real customer insights.

This is a hands-on role. If you’re uncomfortable talking to strangers, selling face-to-face, or handling stalls and logistics, this role is not a fit.

Key Responsibilities

1. On-Ground Sales & Brand Representation
2. Set up and manage Sāmya stalls at farmers markets and local events
3. Actively engage customers, offer tastings, explain products, ingredients, sourcing, and brand philosophy
4. Drive direct sales at stalls and ensure smooth billing and inventory handling
5. Represent the brand professionally and consistently across all market interactions

Market Coordination & Execution

1. Coordinate with farmers market organizers to ensure timely stall booking, setup, and compliance
2. Ensure stall setup is completed on time and brand presentation meets standards
3. Manage basic logistics related to stall operations (stock, displays, sampling, etc.)

Customer Engagement & Feedback

1. Collect customer feedback, objections, preferences, and buying behavior
2. Capture customer details (with consent) for future marketing and follow-ups
3. Share structured feedback with the internal team to improve products, pricing, and communication

Local Marketing & Growth

1. Actively publicize the brand at markets and nearby areas
2. Identify and test new on-ground marketing and selling ideas (sampling methods, offers, conversations, collaborations)
3. Observe competitor stalls and report insights on pricing, messaging, and tactics

Working Days & Schedule

1. Saturday and Sunday are regular working days due to farmers markets
2. Monday is a weekly off
3. Work hours will be aligned with market timings and event schedules
4. Flexibility is expected based on market locations and setup requirements

Skills & Requirements

1. Strong verbal communication skills (English + local language preferred)
2. Comfortable speaking to strangers and selling in person
3. Basic understanding of food products, health, or willingness to learn quickly
4. Organized, reliable, and punctual — especially for market days
5. Willingness to work on weekends and holidays (markets are non-negotiable)
6. Prior experience in field sales, retail, events, or brand activations is a plus

What This Role Is NOT

1. Not a desk or digital marketing role
2. Not a passive promoter role
3. Not a fixed 9-to-5 job

What Success Looks Like

1. Consistent and timely stall execution across all assigned market days
2. Active customer engagement leading to strong tasting-to-purchase conversion
3. Market sales performance meeting or exceeding defined targets
4. Incentives directly linked to sales generated at farmers markets
5. Accurate tracking of sales, customer interactions, and leads captured
6. Meaningful customer feedback and insights shared with the team
7. Growing repeat customer recognition and trust for the Sāmya brand

Note: Incentives are performance-based and calculated on actual market sales. Higher sales and better conversion directly result in higher incentives.