Senior Digital Marketing Specialist

Position – Senior Digital Marketing Specialist Job Location: Pimpri, Pune Experience: 3 Years + Education: Marketing Background Desired Skills:  Minimum of 1 years’ experience SEO and SMM Strategy.  Minimum of 1 years’ experience with Google Analytics.  Minimum of 1 years’ experience utilizing WordPress.  Ahrefs, Moz, Screaming Frog, SEMrush, Page Optimizer Pro experience is a plus.  Knowledge of basic web design and technology principles and their SEO implications.  Knowledge of HTML and CSS is a plus.  Create, execute and monitor paid campaign strategies of Google Ads and FB Ads.  Research and create opportunities to increase domain authority through backlinks, blogs, press releases, and other mediums.  Provide SEO suggestions during the development of new website.  Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously.  Drive to continually improve and grow in knowledge and skill of organic search. Responsibilities:  Handling digital marketing campaigns through all areas of the project life cycle  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns  Identify trends and insights, and optimize spend and performance based on the insights  Develop and Implement SEO Strategy  Drive Content Marketing Strategy to increase rankings and online visibility.  Ensure high-quality client communication and monthly campaign reports address both key metrics as well as your client’s unique definition of success  Keyword ranking analysis and research for forecasting to improve rankings and traffic.  Measure and analyze ROI as set by you and the client.  Regularly analyze traffic, keyword rankings and site performance.  Collaborate with colleagues on large or small projects.  Explain SEO traffic performance and search engine algorithm changes to the clients  Stay up to date with SEO trends and current with latest SEO technologies.  Assisting sales team with presentations  On-page SEO optimization & Off-page SEO (Link Building Backlinks)  Social media marketing, Email marketing  Running Facebook ads  Running Google PPC, Display & remarking campaigns. Salary: Attractive Salary as per Industry Standards