SEO Specialist

Responsibilities:

- Conduct keyword research and optimize website content- Implement on-page and technical SEO strategies- Analyze SEO performance using tools like Google Analytics, Search Console- Stay updated on algorithm changes and industry trends- Collaborate with content and marketing teams to drive organic traffic- Optimize website structure, meta tags, and internal linking- Improve website speed and mobile responsiveness- Track and report on SEO metrics and ROI- Conduct competitor analysis and identify opportunities- Develop and execute link building strategies- Conduct SEO audits and recommend improvements- Conduct keyword research for Google ads and create targeted ad groups- Monitor and optimize ad performance, bidding strategies and budget allocation- Track and report on Google ads metrics, including CTR, CPC and conversions.