Social Media Specialist

Position: Meta Ads & Digital Marketing Manager

Company: GICORI CHEMPASTE PVT LTD

Location: Pune (Preferred)

Experience: 2–5 Years (Performance Marketing Focus)

ROLE SUMMARYWe are looking for a result-oriented Digital Marketing Manager who can plan, execute, and scale Meta Ads (Facebook & Instagram) along with managing complete social media and performance marketing funnels.

The ideal candidate should have hands-on experience in generating leads, driving e-commerce sales (Amazon), and building brand presence.

• KEY RESPONSIBILITIES📢 Meta Ads (Core Responsibility)Plan and execute Facebook & Instagram Ads campaigns
• Run campaigns for:
• Dealer/Distributor Lead Generation
• Product Sales (Amazon & Website)
• Brand Awareness
• Perform:
• Audience targeting (interest, lookalike, retargeting)
• A/B testing (creatives, copy, audience)
• Budget optimization & scaling
• Track KPIs: CTR, CPL, ROAS, Conversion Rate
• Social Media ManagementManage Instagram & Facebook pages
• Create content calendar (Reels, Posts, Stories)
• Coordinate with influencers & content creators
• Ensure consistent brand positioning (industrial + home use)

• Performance Marketing (Growth Focus)Drive Amazon sales via Meta Ads
• Set up conversion tracking (Pixel / API)
• Build retargeting funnels
• Optimize landing pages / product pages for conversion

• Analytics & ReportingWeekly performance reports:
• Leads generated
• Cost per lead
• Sales generated
• ROI / ROAS
• Suggest improvement strategies based on data

• Strategy & ScalingDevelop monthly marketing strategy
• Identify new growth channels
• Competitor analysis
• Suggest creative ideas for ads & campaigns