Sales Representative

Job Title: Sales Representative – FMCG

Location: Field-Based / Assigned Territory

Department: Sales & Distribution

Reports To: District Officer / Area Sales Manager

Job Summary

The Sales Representative is responsible for driving sales, expanding the retail network, ensuring product visibility, and maintaining strong relationships with retailers in the assigned territory. The role involves daily market visits, order booking, merchandising, and execution of sales initiatives to achieve monthly targets.

Key Responsibilities

1. Sales & Revenue Generation

• Achieve monthly and weekly sales targets for the assigned area.
• Identify new retail outlets and expand market coverage.
• Promote products and schemes to increase order value and volume.

2. Market Visits & Order Booking

• Visit retailers daily to book orders and ensure product availability.
• Track and improve strike rate, coverage, and productivity.
• Verify stock levels and coordinate with distributors for timely supply.

3. Retailer Relationship Management

• Build and maintain strong relationships with retailers and shop owners.
• Address retailer concerns, provide product training, and improve brand loyalty.
• Communicate offers, promotions, and new launches effectively.

4. Merchandising & Visibility

• Ensure proper display of products at stores as per company standards.
• Install POS materials, check planogram adherence, and maintain shelf share.
• Track competitor activities and report insights.

5. Execution of Sales Strategies

• Implement trade schemes, promotions, and visibility drives.
• Support area-level marketing events and activities.
• Share market feedback to help refine strategies.

6. Reporting & Documentation

• Submit daily sales reports, order details, and visit summaries.
• Maintain retailer database, route plans, and activity trackers.
• Ensure timely communication of issues to supervisors.

Key Responsibilities

1. Sales & Revenue Generation

• Achieve monthly and weekly sales targets for the assigned area.
• Identify new retail outlets and expand market coverage.
• Promote products and schemes to increase order value and volume.

2. Market Visits & Order Booking

• Visit retailers daily to book orders and ensure product availability.
• Track and improve strike rate, coverage, and productivity.
• Verify stock levels and coordinate with distributors for timely supply.

3. Retailer Relationship Management

• Build and maintain strong relationships with retailers and shop owners.
• Address retailer concerns, provide product training, and improve brand loyalty.
• Communicate offers, promotions, and new launches effectively.

4. Merchandising & Visibility

• Ensure proper display of products at stores as per company standards.
• Install POS materials, check planogram adherence, and maintain shelf share.
• Track competitor activities and report insights.

5. Execution of Sales Strategies

• Implement trade schemes, promotions, and visibility drives.
• Support area-level marketing events and activities.
• Share market feedback to help refine strategies.

6. Reporting & Documentation

• Submit daily sales reports, order details, and visit summaries.
• Maintain retailer database, route plans, and activity trackers.
• Ensure timely communication of issues to supervisors.

Key Competencies

• Result-oriented attitude
• Customer focus
• Discipline & time management
• Positive attitude and willingness to learn
• Territory knowledge

Salary

• Upto 30,000 Per Month