Digital Marketing Executive

Job Overview:

We are looking for a results-driven Digital Marketing Executive specializing in Meta Ads (Facebook & Instagram) to plan, execute, and optimize paid campaigns. The role focuses on generating leads, increasing conversions, and maximizing ROI through effective ad strategies.

Key Responsibilities:

• Plan, create, and manage Meta Ads campaigns (Facebook & Instagram)
• Monitor campaign performance and optimize ads for better ROI
• Conduct audience research, targeting, and retargeting strategies
• Analyze ad performance metrics such as CTR, CPC, ROAS, and conversions
• Create ad copies, creatives, and A/B testing strategies
• Manage budgets and ensure cost-effective campaign execution
• Coordinate with design and content teams for ad creatives
• Track and report campaign performance regularly