Sales and Marketing Manager

A Category Lead for Surgery is responsible for driving the strategy and execution of a specific product or service category within the surgical field. This role involves market analysis, strategic planning, supplier management, and collaboration with various internal teams to achieve revenue growth, market share, and profitability objectives. They will also be responsible for optimizing product placement, pricing, and promotional activities. 

Here's a more detailed breakdown:

Key Responsibilities:

• Strategic Planning and Execution:
• Develop and implement category strategies aligned with overall business objectives, including market analysis, competitive assessments, and identifying growth opportunities. 
• Product Management:
• Oversee the entire product lifecycle, from launch to discontinuation, ensuring optimal product assortments, pricing, and promotional activities. 
• Supplier Relationship Management:
• Build and maintain strong relationships with key suppliers, negotiate contracts, secure favorable pricing, and collaborate on joint business plans. 
• Sales and Revenue Growth:
• Drive sales growth within the category by developing and executing effective sales and marketing strategies, including pricing, promotions, and product placement. 
• Market Analysis and Insights:
• Conduct market research, analyze sales data, and identify trends to understand customer behavior and optimize category performance. 
• Collaboration and Communication:
• Work closely with sales, marketing, product development, and supply chain teams to ensure alignment and efficient execution of category strategies. 
• Budget Management:
• Develop and manage budgets for the category, ensuring efficient allocation of resources and achievement of financial targets. 
• Performance Monitoring and Reporting:
• Track key performance indicators (KPIs), analyze results, and provide regular reports on category performance. 
• Compliance:
• Ensure compliance with all relevant regulations and standards related to the surgical category. 

Skills Required:

• Strategic Thinking: Ability to develop and implement effective category strategies. 
• Market Analysis: Strong analytical skills to assess market trends, competitive landscapes, and consumer behavior. 
• Negotiation Skills: Ability to negotiate favorable contracts and pricing with suppliers. 
• Communication Skills: Excellent communication and interpersonal skills to collaborate effectively with internal teams and external stakeholders. 
• Project Management: Ability to manage multiple projects and initiatives simultaneously. 
• Financial Acumen: Understanding of budgeting, financial analysis, and revenue management. 
• Product Knowledge: Deep understanding of the surgical field, including products, technologies, and market dynamics. 
• Customer Focus: Ability to understand and respond to customer needs and preferences.