SEO Executive

Key Responsibilities1. On-Page SEO:

• Conduct keyword research and mapping for targeted content.
• Optimize website content, headings, meta titles, and descriptions.
• Improve internal linking and site navigation for better crawlability.
• Ensure content is SEO-friendly while maintaining quality and readability.

2. Off-Page SEO:

• Build high-quality backlinks through ethical link-building strategies.
• Manage outreach campaigns to improve domain authority.
• Monitor and remove harmful backlinks.

3. Technical SEO:

• Perform regular website audits to identify issues.
• Optimize site speed, mobile responsiveness, and Core Web Vitals.
• Ensure proper indexing, sitemaps, and schema markup implementation.
• Fix crawl errors and broken links.

4. Content Strategy & Coordination:

• Work with content writers to create SEO-optimized blog posts and landing pages.
• Suggest topics based on keyword trends and audience search intent.

5. Performance Tracking & Reporting:

• Use tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Track rankings, traffic, and conversions.
• Prepare weekly/monthly SEO performance reports.
• RequirementsProven experience in SEO (on-page, off-page, and technical).
• Strong understanding of Google algorithms and ranking factors.
• Proficiency in SEO tools (Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, etc.).
• Good knowledge of HTML, CSS, and basic web structure.
• Excellent communication and analytical skills.
• Ability to work independently and as part of a team.
• Preferred QualificationsKnowledge of local SEO strategies (Google My Business optimization).
• Understanding of social media’s impact on SEO.
• Basic understanding of PPC, SEM, and digital marketing strategies.