Digital Marketing Manager

1. Content Creation & Video Production

• Plan, shoot, and edit marketing videos and reels.
• Create minimum 1 reel per day across:
• YouTube
• Facebook
• Instagram
• LinkedIn
• Write scripts for product videos, customer testimonials, and promotional content.
• Design creatives using Canva.
• Handle camera setup, lighting, audio recording, and basic photography.

2. Social Media Management

• Manage all company social media accounts.
• Schedule and publish posts consistently.
• Monitor comments, messages, and engagement.
• Improve followers, engagement rate, and brand visibility.

3. SEO & Digital Growth

• Perform on-page and off-page SEO.
• Optimize website and videos for search ranking.
• Do keyword research and competitor analysis.
• Improve Google search visibility and traffic.

4. Brand Promotion

• Create campaigns for product launches.
• Promote company products through reels, ads, and posts.
• Build brand awareness in target markets.
• Work closely with sales team for marketing support.

5. Lead Generation

• Generate new customer inquiries through digital platforms.
• Track leads from campaigns.
• Support conversion with product content, demos, and follow-ups.
• Maintain monthly lead targets.

Required Skills

• Strong Content Creation Skills
• Video Editing (Premiere Pro / CapCut / Filmora etc.)
• Graphic Design using Canva
• Script Writing
• Social Media Marketing
• Camera Handling & Lighting Setup
• SEO Knowledge (Keyword Research, Ranking, Analytics)