SEO Executive

• 1. YouTube SEO & Video GrowthVideo Metadata: Create high-impact, SEO-friendly titles, descriptions, and tags for daily news videos to improve search rankings and "Suggested Video" reach.
• CTR Optimization: Work with the creative team to develop thumbnails and headlines that drive high Click-Through Rates (CTR).
• Channel Management: Organize playlists, add cards/end screens, and manage timestamps to increase viewer retention.
• YouTube Analytics: Monitor real-time performance to understand what topics are driving the most views.
• 2. News SEO & Trend AnalysisGoogle Trends: Actively monitor Google Trends and social media to identify breaking news and trending topics for the content team.
• On-Page News SEO: Optimize news articles and blog posts for the "Top Stories" and "Google News" sections.
• Keyword Strategy: Perform keyword research to find high-traffic search terms related to current events and evergreen news topics.
• 3. Search Engine Marketing (SEM) & PromotionAd Support: Assist in managing basic SEM campaigns (Google Ads) to promote high-priority video coverage.
• Social Distribution: Coordinate with the social media team to ensure SEO-optimized content is shared effectively across all platforms.
• Link Building: Reach out to digital publications and blogs to build high-quality backlinks for our news site.
• 4. Technical ExecutionWeb Health: Use Google Search Console and Google Analytics to track website traffic and identify technical crawl errors.
• Competitor Mapping: Track rival news channels and websites to benchmark our performance and identify content gaps.
• Required Skills & QualificationsFresher Status: Recent graduate in Journalism, Mass Communication, Marketing, or a related field.
• Language Proficiency: Strong command of English (Written and Verbal) is essential for news copywriting.
• News Junkie: A deep interest in current affairs, trending news, and digital media.
• Technical Basics: Familiarity with the YouTube Studio dashboard and basic HTML/WordPress is a plus.
• Speed & Accuracy: Ability to work quickly under newsroom deadlines without compromising on quality.
• Analytical Skills: Comfortable working with numbers and basic performance reports.
• Candidate ProfileHighly creative with a "viral" mindset.
• Eager to learn modern SEO techniques (including AI/Generative search).

Able to handle the pressure of a fast-paced news environment.