Digital Marketing Manager

• Plan, execute, and optimize paid advertising campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, Shopping).
• Implement SEO strategies (on-page, off-page, and technical SEO) to improve organic search performance and rankings.
• Manage and scale online sales channels, including e-commerce websites, marketplaces (Amazon/Flipkart), and direct-to-consumer (D2C) platforms.
• Analyze campaign performance, website traffic, conversion rates, and other KPIs using Google Analytics, Meta Business Suite, and reporting dashboards.
• Coordinate with content, design, and web development teams to ensure alignment of marketing messages across all platforms.
• Track and manage marketing budgets, test creatives and landing pages, and drive ROI-focused outcomes.
• Stay updated with the latest digital trends, platform changes, and best practices in performance marketing and SEO.
• Key Skills:Google Ads (Search, Display, Shopping), Google Analytics
• Meta Ads Manager (Facebook & Instagram)
• SEO Tools (SEMrush, Ahrefs, Google Search Console)
• E-commerce knowledge (Shopify, WooCommerce, Magento preferred)
• CRO and funnel optimization

Strong analytical and problem-solving skills