Lead Generation Executive

About Us

We are a growing textile business working with resellers, boutique owners, and garment manufacturers across India.

Our sales come from India-MART + Meta (Instagram/Facebook) ads, and we care about lead quality, not vanity metrics.

We’re looking for someone who can build, optimize, and scale Meta ad funnels that generate serious wholesale buyers — not time-pass enquiries.

What You’ll Do

• Plan and run Meta ads focused on WhatsApp & lead generation
• Convert IndiaMART leads into Custom & Lookalike Audiences

Build and manage:

• Lookalike campaigns
• Interest-based B2B/B2C campaigns
• Retargeting campaigns
• Reduce junk leads using:
• Smart targeting
• Creative messaging (MOQ, price range, business-only hooks)
• Funnel & WhatsApp qualification logic
• Coordinate creative requirements (reels, carousels, catalogs)

Track performance beyond clicks:

• Lead quality
• Cost per qualified lead
• Conversion to actual buyers

What We Expect

• Strong hands-on experience with Meta Ads Manager

Clear understanding of:

• Custom Audiences & Lookalikes
• Pixel & basic CAPI
• WhatsApp conversion tracking
• Retargeting logic
• Experience in B2B / wholesale / reseller / manufacturing niches
• Ability to explain why something works — not just what you did
• Fast execution and weekly optimization mindset

We Don’t Want

❌ Social media posting / hashtag experts

❌ “Boost post” marketers

❌ People obsessed with likes, reach, or followers

❌ Anyone who can’t talk about CPL, CTR, audience quality, and conversion logic

Nice to Have

• Worked with textile, apparel, jewelry, FMCG wholesale, or manufacturing brands
• Experience with WhatsApp funnels or CRMs
• Meta Blueprint certification (optional)

Compensation

• Fixed + performance incentive (preferred)

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