Job Summary:We are seeking a highly motivated and creative Digital Marketing Executive to join our team. The role involves developing, implementing, and managing marketing campaigns that promote the company’s products or services. You will play a key role in increasing brand awareness, driving web traffic, and generating leads through digital channels.

• Key Responsibilities:Plan and execute all digital marketing activities including SEO, SEM, email marketing, social media, and display advertising campaigns.
• Manage and maintain the company’s social media presence (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize campaigns based on performance metrics.
• Collaborate with internal teams to create engaging and relevant content for digital platforms.
• Manage and update the company website (using CMS platforms like WordPress).
• Perform keyword research and optimize content for search engines (SEO).
• Oversee and analyze Google Analytics, Google Ads, and social media insights to make data-driven decisions.
• Assist in developing digital marketing strategies to improve online visibility and engagement.