Digital Marketing Executive

Experience: 3+ Years

Location: [Your Location / Remote / Hybrid]

Employment Type: Full-time

About the Role

We are looking for a results-driven Performance Marketing professional with 3 years of hands-on experience to plan, execute, and optimize paid digital campaigns. The ideal candidate is data-focused, growth-oriented, and has strong experience managing performance channels to drive measurable business outcomes.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other performance channels
• Manage end-to-end campaign lifecycle: strategy, setup, optimization, reporting, and scaling
• Monitor key performance metrics including CPL, CPA, ROAS, CAC, CTR, and conversion rates
• Conduct A/B testing on creatives, landing pages, audiences, and ad copies
• Allocate and optimize marketing budgets to maximize ROI
• Collaborate with creative, content, and product teams to improve campaign performance
• Analyze data and prepare weekly/monthly performance reports with actionable insights
• Stay updated with industry trends, platform updates, and best practices

Required Skills & Qualifications

• 3+ years of experience in Performance / Digital Marketing
• Strong hands-on experience with Google Ads and Meta Ads
• Experience in conversion tracking, pixels, and tools like Google Analytics, GTM
• Solid understanding of funnels, attribution, and audience targeting
• Strong analytical skills and data-driven decision-making ability
• Ability to manage multiple campaigns and budgets simultaneously
• Excellent communication and reporting skills

Good to Have

• Experience with e-commerce / SaaS / lead generation campaigns
• Knowledge of programmatic ads, affiliate marketing, or marketing automation tools
• Experience with CRO and landing page optimization tools
• Familiarity with tools like HubSpot, WebEngage, MoEngage, Clevertap, etc.

What We Offer

• Competitive salary and performance-based incentives
• Opportunity to work on high-impact growth campaigns
• Learning and career growth opportunities
• Collaborative and fast-paced work environment