Digital Marketing Manager

• Main Responsibilities:Develop and execute digital marketing strategies to drive online traffic to the company website and increase brand awareness.
• Plan and manage marketing campaigns across channels such as SEO, SEM, email, social media, and display advertising.
• Analyze and report on campaign performance using tools like Google Analytics, Google Ads, and Meta Ads Manager.
• Manage the company's website and ensure content is up-to-date, SEO-friendly, and aligned with marketing goals.
• Coordinate with internal teams (design, content, sales) to create compelling marketing assets and campaigns.
• Monitor trends and insights, and optimize spend and performance based on the insights.
• Oversee social media accounts and develop strategies to grow engagement and follower base.
• Manage relationships with external agencies and partners when applicable.

Key Tasks:

• Create and manage PPC campaigns (Google Ads, Bing Ads)
• Write, design, and schedule posts and ads on platforms like Facebook, Instagram, LinkedIn, and X (Twitter).
• Set up and manage email campaigns using tools like Mailchimp, HubSpot, or similar.
• Track conversion rates and make improvements to the website UX and funnel.
• Prepare performance reports and present findings to management.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Conduct A/B testing on campaigns and landing pages.