Digital Marketing Specialist

META ADS MANAGEMENT:

• Set up and optimize Facebook, Instagram & Reels campaigns
• Target high-intent audiences (demographic, interest, behavioral targeting)
• Create custom & lookalike audiences
• Optimize for conversions (sales, not clicks)
• Manage daily budgets (₹5,000-20,000+)
• A/B test ad copy, visuals, audiences, landing pages
• Ensure 100% pixel tracking accuracy
• Achieve 10-12x ROAS consistently

1. SALES & LEAD GENERATION:

• Generate qualified leads and direct sales through paid ads
• Manage customer acquisition cost
• Optimize conversion rates (target 2-3%)
• Implement retargeting for cart abandoners
• Track revenue attribution & ROI

WHATSAPP MARKETING:

• Manage WhatsApp Business Account
• Create follow-up sequences for leads & customers
• Segment audience for personalized messaging
• Set up automation while maintaining personal touch
• Achieve 5%+ conversion rate from WhatsApp

ANALYTICS & REPORTING:

• Track daily/weekly campaign performance
• Create weekly reports for business owner
• Monitor CTR, CPC, CPA, ROAS, conversion rate
• Use Google Analytics 4 for website analysis
• Provide actionable optimization recommendations