Graphic Designer

description of the responsibilities for a Graphic Designer & Social Media Executive role.

• Job Responsibilities: Graphic Designer & Social Media ExecutiveGraphic Design & Creative ProductionDesign high-quality creatives for digital platforms, including social media posts, banners, posters, flyers, brochures, and advertisements.
• Create visual assets aligned with brand guidelines, marketing objectives, and campaign requirements.
• Develop creatives for promotions, product launches, events, and awareness campaigns.
• Ensure consistency in design, color, typography, and overall brand identity across all platforms.
• Video Editing & MultimediaEdit and produce short-form and long-form videos for social media platforms (Reels, Shorts, YouTube, ads, etc.).
• Add motion graphics, text overlays, transitions, music, and basic animations as required.
• Optimize video formats, resolutions, and durations for different social media channels.
• Collaborate with the marketing team to convert ideas and scripts into engaging video content.
• Social Media ManagementManage and maintain social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and others as required.
• Plan, schedule, and publish posts according to the content calendar.
• Write basic captions, hashtags, and post descriptions aligned with brand tone.
• Monitor engagement (likes, comments, messages) and respond or coordinate responses when required.
• Content Planning & CoordinationCoordinate with marketing, sales, or management teams to understand campaign goals and content requirements.
• Assist in developing monthly content calendars and creative strategies.
• Stay updated with social media trends, design styles, platform algorithms, and best practices.
• Performance & OptimizationTrack basic performance metrics such as reach, engagement, and views.
• Suggest creative improvements based on audience response and platform performance.
• Ensure timely delivery of all creatives and adherence to deadlines.
• Additional ResponsibilitiesManage and organize creative files, templates, and digital assets.
• Support ad creatives for paid campaigns when required.
• Maintain professionalism, confidentiality, and brand reputation at all times.