Marketing Executive

SOIE is a dynamic brand empowering women through premium lingerie and activewear. We blend comfort with confidence and are expanding our offline presence to bring our brand closer to women across India. Website: www.soie.in

Role

Overview:We are looking for a dynamic Marketing Executive with strong skills in SEO, social media, and content marketing to join our team. The role involves managing digital platforms, coordinating SEO activities, and implementing innovative strategies to strengthen our brand presence.

Key

ResponsibilitiesSocial Media Posting

·      Post content on Twitter, LinkedIn, Pinterest, Quora, Reddit, and M-Studio.

·      Upload influencer videos on YouTube Shorts.

·      Post sale-related stories as needed.

·      Post on SOIEcial Club community on Instagram.

·      Manage posts and stories for the Aqua brand handles.

·      Content Creation

SEO Coordination

·      Coordinate with the SEO team/agency to plan, monitor, and implement SEO activities.

·      Monitor keyword rankings, impressions, CTR, and other SEO KPIs, and take necessary actions to ensure continuous improvement.

    Search Generative Optimization

(SGO)

·      Implement Search Generative Optimization (SGO) strategies to improve brand visibility on AI-driven search and generative platforms like ChatGPT, Gemini, etc.

·      Post blogs on the website daily to strengthen keyword targeting, GEO signals, and content freshness.

·      Post and engage on Quora and Reddit regularly to drive referral traffic, build authority, and support SEO.

Email Management

·      Monitor and respond to emails received on soieindia15 and soiewoman2015 accounts.

Product Tagging

·      Tag products in the Instafeed

section of the website.

Platform Access Management

·      Manage sharing of platform access credentials with relevant team members/agencies securely.

Performance Reporting

·      Prepare a monthly performance report covering website blogs, influencer marketing, M-Studio, Twitter, Pinterest, and Quora updates in the tracker.

Requirements·      1–2 years of experience in SEO, content writing, and digital marketing.

·      Strong knowledge of on-page,

off-page SEO, and GEO targeting.

·      Excellent written

and verbal communication in English.

·      Hands-on experience with Quora,

Reddit, and community marketing.

·      Familiarity with SEO

tools such as Google Analytics, SEMrush, or Ahrefs.

·      Ability to multitask,

prioritize, and meet deadlines.

What We

Offer·      Exciting growth

opportunities in SEO & digital marketing

·      A dynamic and supportive work

environment